BELL’S UP HOP TOUR SWEEPSTAKES

OFFICIAL RULES

NO PURCHASE NECESSARY.  YOU MUST HAVE INTERNET ACCESS IN ORDER TO ENTER.

1. PROMOTION DESCRIPTION:  The Bell’s UP Hop Tour Sweepstakes (the “Sweepstakes”) begins on 2/1/20 at 12:00:00 AM Eastern Time (“ET”) and ends on 2/29/20 at 11:59:59 PM (ET) (the “Sweepstakes Period”).  Entry in the Sweepstakes does not constitute entry into any other promotion, contest or sweepstakes.  By participating in the Sweepstakes, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Bell’s Brewery, Inc., 8690 Krum Avenue, Galesburg, MI  49053 (“Sponsor”), which shall be final and binding in all respects.
2. ELIGIBILITY:  Only legal U.S. residents residing in the state of Michigan who are twenty-one (21) years of age or older are eligible to enter.  Employees, officers, and directors of Sponsor, its parent, subsidiaries, affiliates, advertising and promotion agencies (collectively, the “Sweepstakes Entities”), and wholesalers, suppliers, distributors and retailers of alcoholic beverage licensees (collectively, “Licensees”) and immediate family members and/or those living in the same household of any of the Sweepstakes Entities or Licensees are not eligible to participate.  Sweepstakes is void where prohibited by law.
3. HOW TO ENTER: To enter, go online to www.bellsbeer.com/UPHopTour (the “Website”), complete the entry form with the information requested, and follow the on-screen instructions to submit your entry and receive one (1) entry into the Sweepstakes.
   All requested information on the entry form at the Website must be completed to enter and to be eligible to win.  Incomplete entries will be disqualified.  Proof of entering information at the Website is not considered proof of delivery to or receipt by Sponsor of such entry.  Except as contemplated in these Official Rules, personal information collected in connection with this Sweepstakes will be used in accordance with the privacy policy found on the Website.
   NOTE: Entry must be made by the entrant only at the Website.  Entries made by any other individual or any entity, and/or originating at any other website or email address, including but not limited to commercial sweepstakes subscription notification and/or entering service sites, will be declared invalid and disqualified for this Sweepstakes.  The use of any device to automate the entry process is prohibited.
   In the event of a dispute regarding the individual who actually submitted an online entry, the entry will be deemed submitted by the authorized account holder of the email address supplied at the time of entry.  The potential winner may be required to provide Sponsor with proof that he/she is the authorized account holder of the email address associated with the winning entry.  If a dispute cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible. 
   Limit one (1) entry per person in the Sweepstakes – regardless of method of entry.  The Sweepstakes Entities shall not be responsible for incorrect or inaccurate entry information caused by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of the entries in the Sweepstakes.  The Sweepstakes Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.
4. WINNER SELECTION AND NOTIFICATION:  On or about 3/2/20, the one (1) potential Grand Prize winner, one (1) potential First Prize winner and ten (10) potential Runner Up winners will be randomly selected from all eligible entries received in accordance with the deadlines stated in these Official Rules.  The potential prize winners will be notified by email and/or phone, using contact information provided or collected at the time of entry.  Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason.  If, despite reasonable efforts, a potential winner does not respond within seventy-two (72) hours of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected.  Sponsor, in its sole discretion, will attempt to contact up to three (3) potential winners of a prize in accordance with the above procedure, after which the prize in question may go unawarded if it remains unclaimed.  If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the prize for any reason prior to award, such potential prize winner will be disqualified and an alternate prize winner may be selected. 
5. PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS:
   
   One (1) Grand Prize is available.  The Grand Prize consists of a trip for winner and one (1) guest to Escanaba, MI to tour the Upper Hand Brewery.  Trip consists of: a) $600 to be used towards transportation from winner’s residence to Escanaba, MI and meals (to be award in the form of a check to the winner); b) two (2) nights standard hotel accommodations arranged by Sponsor (one room, double occupancy); and c) a behind the scenes tour of the Upper Hand Brewery.  The ARV of the Grand Prize is $2,000.00.
   
   Trip dates will be agreed upon between Sponsor and winner.  Hotel lodging must be made through Sponsor’s agent.  Trip must be completed within one (1) year of date of awarded.  The Grand Prize winner’s guest must be twenty-one (21) years of age or older.
   
   One (1) First Prize is available.  The First Prize consists of a behind-the-scenes tour of Bell’s Brewery in Comstock, MI for winner and one (1) guest; $50 in Bell’s branded SWAG; and a $50 Gift Card to Bell’s Eccentric Café.  The First Prize winner’s guest must be twenty-one (21) years of age or older.  The ARV of the First Prize is $100.00.
   
   Ten (10) Runner Up Prizes are available.  Each Runner Up Prize consists of a behind-the-scenes tour of Bell’s Brewery in Comstock, MI for winner and one (1) guest; and a $25 Gift Card to Bell’s Eccentric Café.  The Runner Up Prize winner’s guest must be twenty-one (21) years of age or older.  The ARV of each Runner Up Prize is $25.00
   
   The odds of winning depend on the number of eligible entries received.  Gift cards may be subject to separate terms and conditions designated by issuer. In the event any winner and/or his/her guest engages in behavior that (as determined by Sponsor in its sole and absolute discretion) is obnoxious or threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, Sponsor reserves the right to terminate the prize, in whole or in part, with no further compensation.
   
   If winner is unable to participate in the prize event as described herein, the prize will be forfeited in its entirety.  In the event a prize winner is able to participate in the event prize during the dates designated by Sponsor, but any event listed in the prize description does not or cannot take place as scheduled or at all, for reasons including but not limited to scheduling conflicts, cancellations, postponement, an event of force majeure, or for any other reason, then the Sponsor reserves the right to award the remainder of the prize with no further obligation to the winner.
   
   Except as otherwise stated herein, no cash alternative or prize substitutions will be allowed, except Sponsor reserves the right to substitute prize(s) of comparable value if a prize listed is unavailable for any reason.  All federal, state and local taxes and all other costs associated with prize acceptance and use not specified herein as being provided, including other transportation, meals, souvenirs, gratuities, etc. are the sole responsibility of the winner.
6. GENERAL PRIZE CONDITIONS: The potential Grand Prize winner must sign and have notarized, an Affidavit of Eligibility, a Liability Release, and (where imposing such condition is legal) a Publicity Release (collectively, “Prize Claim Documents”).  If winner fails or refuses to sign and return all Prize Claim Documents within seven (7) days of prize notification (or a shorter time if required by exigencies), winner may be disqualified and an alternate winner may be selected.  The Grand Prize winner’s guests must sign and return a Liability/Publicity Release prior to ticketing of the Grand Prize.
   
   Sponsor makes no warranties, and hereby disclaims any and all warranties, express or implied, concerning any prize furnished by third parties in connection with the Sweepstakes.  WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, SUCH PRIZES ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND SPONSOR HEREBY DISCLAIMS ALL SUCH WARRANTIES, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON-INFRINGEMENT.
7. GENERAL: Acceptance of a prize constitutes prize winner’s permission for Sponsor and its designees to use prize winner’s name, photograph, likeness, voice, biographical information, statements and address (city and state) for advertising and/or publicity purposes worldwide and in all forms of media now known or hereafter developed, in perpetuity, without further compensation.  Entrants agree that the Sweepstakes Entities (A) shall not be responsible or liable for, and are hereby released from, any and all costs, injuries, losses or damages of any kind, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly, to participation in the Sweepstakes or any Sweepstakes-related activity, or from entrants’ acceptance, receipt, possession and/or use or misuse of any prize, and (B) have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any prize, including, without limitation, to such prize’s quality or fitness for a particular purpose.  Sponsor is not responsible for incomplete, illegible, misdirected, misprinted, late, lost, damaged, stolen, or postage-due submissions or prize notifications; or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information.  Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Sweepstakes, to be acting in violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Sweepstakes, or to annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law.  No mechanically reproduced, illegible, incomplete, forged, software-generated or other automated multiple entries will be accepted.  Sponsor reserves the right to modify, extend, suspend, or terminate the Sweepstakes if it determines, in its sole discretion, that the Sweepstakes is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Sweepstakes as contemplated herein. In the event Sponsor is prevented from awarding prizes or continuing with the Sweepstakes as contemplated herein by any event beyond its control, Sponsor shall have the right to modify, suspend, or terminate the Sweepstakes.  If the Sweepstakes is terminated before the designated end date, Sponsor will (if possible) select winner in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination.  Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances.  These Official Rules cannot be modified or amended in any way except in a written document issued by a duly authorized representative of Sponsor.  The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision.  In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.
8. GOVERNING LAW/JURISDICTION: ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE OFFICIAL RULES OR THE RIGHTS AND OBLIGATIONS OF ENTRANTS OR SPONSOR IN CONNECTION WITH THE SWEEPSTAKES SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF MICHIGAN WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY OTHER STATE’S LAWS.
9. WINNER’S LIST:  Any legally required winner’s list may be obtained by sending a self-addressed, stamped envelope by 4/15/20 to: Bell’s UP Hop Tour Sweepstakes, Attn: Winner’s List, P.O. Box 930175. Wixom, MI  48393-0175.  Winner’s list to be available after 3/15/20