Bell's General Store Exclusive Series is limited.

Bell's General Store Exclusive Series

Small Batch Innovation Series

More than 30 years ago, Larry Bell set on a path to brew a better beer. This small batch series of beers continues that vision and celebrates the innovation he started, released exclusively where it all began.

Each release is limited and bottles will only be available at the Bell's General Store in downtown Kalamazoo while supplies last (the Eccentric Cafe may also have some releases available on draft).

Released so far

Light Hearted Ale - Everything you love about Two Hearted: 100% Centennial hops, balanced, a firm malt backbone, and all of the hop aroma too, from pine to grapefruit. The difference? This version is sessionable at 4.5% ALC/VOL.

Juicy Session IPA - Light bodied, juicy hops, fruit cocktail, light tropical and orange notes. 3.5% ALC/VOL

Tropical Session IPA - Session IPA brewed with a touch of passionfruit; pineapple, mango hop character, sweet orange, dry finish. 3.5% ALC/VOL

Brut IPA - Ripe, tropical aromas, medium bitterness, dry finish. 6% ALC/VOL

Blackberry Sour - Quick sour brewed with blackberries, light lactic acid, tart, jammy. 4.5% ALC/VOL

Pomegranate Sour - Kettle sour brewed with pomegranate, notes of red fruit, lactic, tart. 4.5% ALC/VOL

Session Lager - Light lager: light bodied, balanced, crisp and refreshing. 4.2% ALC/VOL

Lemon Lime Gose - Light-bodied, tart, lemon and lime zest, 4.8% ALC/VOL

Hefeweizen - Spicy, fruity yeast character, slight bubblegum, creamy smooth finish, 5.2% ALC/VOL

Tart Wit Guava - Belgian-inspired witbier with guava, 5% ALC/VOL

Mexican Lager - Light, malty toasty notes, drinkable, balanced, 5% ALC/VOL

Strawberry Milkshake IPA - Hazy, fruit, lactose and vanilla for a rch, creamy, fruity treat. 6.6% ALC/VOL

Incessant - Double New England IPA - juicy, tropical, mango, pineapple hop aroma. 8.5% ALC/VOL

Smoked Vienna Lager - Vienna-style lager brewed with smoked malt. Notes of hickory smoke, baked bread, balanced bitterness, dry finish and crisp. 5.0% ALC/VOL

Hoppy Pilsner (debuting on 12/13) - Dry-hopped, grain bill of a classic pilsner with the hop character and profile of a modern IPA - fruity, tropical and citrus hop notes with classic malt and approachable hop bitterness. 5.0% ALC/VOL

What's next?

Keep in touch with the Eccentric Cafe on social media for upcoming releases and other info. Share your thoughts: #GSExclusive

Available Packages

6 pack


Toasted and sweet caramel malts balanced with herbal and citrus hop aromas. Incredibly versatile with food and tasty on its own. When was the last time you enjoyed a Bell's Amber Ale?


As voted by American Homebrewers Association members