Bell's General Store Exclusive Series is limited.

Bell's General Store Exclusive Series

Small Batch Innovation Series

More than 30 years ago, Larry Bell set on a path to brew a better beer. This small batch series of beers continues that vision and celebrates the innovation he started, released exclusively where it all began.

Each release is limited and bottles will only be available at the Bell's General Store in downtown Kalamazoo while supplies last (the Eccentric Cafe may also have some releases available on draft).

Released so far

Light Hearted Ale - Everything you love about Two Hearted: 100% Centennial hops, balanced, a firm malt backbone, and all of the hop aroma too, from pine to grapefruit. The difference? This version is sessionable at 4.5% ABV.

Juicy Session IPA- Light bodied, juicy hops, fruit cocktail, light tropical and orange notes. 3.5% ABV

Keep in touch with the Eccentric Cafe on social media for upcoming releases and other info. Share your thoughts: #GSExclusive

Available Packages

6 pack


Toasted and sweet caramel malts balanced with herbal and citrus hop aromas. Incredibly versatile with food and tasty on its own. When was the last time you enjoyed a Bell's Amber Ale?