First look: Oberon and Two Hearted cans, coming in April
Two Hearted Ale and Oberon Ale will debut in cans beginning in late April, 2014.
They will be available to purchase in 16-ounce four-packs in all markets we currently distribute to.
Both designs will feature familiar images, but the Two Hearted can design will also bring back a local Kalamazoo artist’s illustration from a previously retired label first introduced in the late 1990s.
Future can offerings will include our seasonal lineup ‑ Best Brown Ale, Winter White Ale and Smitten Golden Rye Ale to start.
“This new option will allow our fans to take our beer to places where glass is not allowed. It opens up a lot of new opportunities to enjoy Bell’s beer and that’s a win for everyone,” said Laura Bell, Bell’s Vice President.
“We are all very excited about this,” she added.
Our new canning line is part of our most recent expansion which also includes the addition of twelve 800-barrel fermenters to our Comstock Brewery. The filler will have the capacity to fill 500 cans a minute and is from KHS USA Inc. located just outside of Milwaukee, Wisconsin.
The cans are produced by Denver-based Ball Corporation.
Coming soon to the Bell’s General Store: GROWLERS
Growlers will debut soon at the Bell’s General Store in downtown Kalamazoo.
A mix of year-round, specialty and seasonal selections will be available to go in two-liter bottles that will feature the Bell’s logo and a swing top lid.
Bell’s commitment to quality begins with the right ingredients and continues all the way to the consumer. That dedication is something we have always been proud of.
Growlers have not been offered in the past because we wanted to make sure everything tasted as it should.
With help from a new state-of-the-art growler filling station that is currently under construction, that commitment to quality can be maintained and Bell’s fans will soon have an additional packaging option – something they have been requesting for some time.
“It’s convenient for those who live nearby and it works really well for our fans who visit from other areas and want to take something unique home,” said Laura Bell, Bell’s Vice President.
More details will be released as they become available.
Photos: 2013 Bell's Beer Iceman Cometh Challenge
The 24th Bell's Beer Iceman Cometh Challenge was held this past weekend from Kalkaska to Traverse City, Michigan.
Thousands of riders competed in the annual 29 mile point-to-point race and once again, plenty of Bell's beer was flowing. Team Bell's was also well represented. We had four riders compete in the Iceman and one in the Slush Cup.