How to find Bell's beer at Electric Forest in Rothbury

Josh Smith | Bell's Brewery

BrewRuExperience.JPGWe’re heading back to Rothbury for this year’s SOLD OUT Electric Forest Festival, June 25-29.

Both Oberon and Two Hearted will be available in cans and on draft throughout the festival. At the Forest Bar, Oarsman and Kalamazoo Stout will be on tap as well.

Below is a look at our events but we’ll also be checking out some live music and exploring as well. If you see us, be sure to say hello. We’ll also be posting updates on Twitter, Instagram, Google+ and Facebook with the hashtag: #BellsInTheForest.


Wednesday, June 25, 7-9 p.m.

For those livin’ the Good Life we’re hosting a VIP party at the Back 40 Pool. There will be a free photo booth, Bell’s beer on draft and BBQ.

Friday, June 27, 2-3 p.m.

Join us at the Observatory in the Forest for Kyle Hollingsworth’s Brewru Experience. 

Kyle, of String Cheese Incident, will join Bell’s brewers, the winner of our Electric Forest homebrew contest and others for a panel discussion on homebrewing. We’ll also have Proud Mitten (the winner of the most recent Bell’s Homebrew Competition) on tap.

Saturday, June 28, 3:30 p.m.

Both Kalamazoo Stout and Oarsman will be available to sample at the Forest Bar in the Observatory. Just be sure to bring your ID.

Food safety the focus of unique 2-day training course at Bell’s Eccentric Cafe



Bell’s Brewery, Inc., in partnership with Covance Laboratories, Inc. in Battle Creek and the Kalamazoo County Environmental Health Department, is excited to announce the inaugural HACCP Food Safety Training course.

The Introduction to Hazard Analysis Critical Control Point is the first of its kind in Kalamazoo County and designed for individuals with little or no HACCP experience.

The two-day course consists of lectures and group exercises that will provide the necessary tools for HACCP certification. It will be held at Bell’s Eccentric Café in downtown Kalamazoo on August 26 and 27 from 8 a.m. to 4 p.m.

“Safety, along with quality, are our top priorities at Bell’s and we want to help make sure that other businesses here in West Michigan have the tools necessary to make sure that proper procedures and safe food handling are the norm,” said Jason Reicherts, Director of Retail for Bell’s.

“We are also in the process of developing our own menu of house cured meats and fermented foods. The careful research and planning for that led us to the realization that there was both an audience and a need for this type of training,” he said.

The course is accredited through the International HACCP Alliance and spots are limited. Cost is $200 per person which includes a continental breakfast and lunch both days provided by the Café.

Call 269-250-8485 or email to register.

Download the flyer [PDF]

Sparkleberry returns: Celebrate diversity with Bell's and win prizes at Kalamazoo Pride

Josh Smith | Bell's Brewery

PrideLogo.jpgWe are celebrating diversity at this weekend's Kalamazoo Pride, June 13 and 14, at Arcadia Creek Festival Place and marking our second year in a row sponsoring this event in our hometown.

Proceeds will go to support the Kalamazoo Gay Lesbian Resource Center - this is the KGLRC's largest fundraiser of the year.

Sparkleberry Ale will return and Bell's Lager along with Kalamazo IPA and Oberon will be on tap all weekend long.

In addition to a great music lineup, we're also giving away six Bell's Summer Swag Bags.

To win, all you have to do is take a photo of yourself at Pride with anything related to Bell's.

Then post it to either Facebook, Twitter or Instagram with the hashtag #lovewhoyouare and tag us (@BellsBrewery on Twitter and Instagram OR Bell's Brewery, Inc. (Official) on Facebook).

One winner will be announced on stage during Pride at 6:30 p.m., 8 p.m. and 9:30 p.m. on Friday as well as 2:30 p.m., 5 p.m. and 8:30 p.m. on Saturday.

For more information on tickets, the music lineup or anything else, please visit

Hope to see you there!

« View Previous Articles

Please enter your birth date:
(e.g. 1977)
(e.g. 3 for March)
(e.g. 21)

Note: By Law You Must be 21 Years of Age or Older to View Our Website.
We Ask Your Birthday Only for Age Verification.
We Do Not Store or Share this Information for Any Reason.
Please Refer to Our Privacy Policy for More Information.