Go Where The Trail Leads You

Go Where The Trail Leads You Legal 

BELL’S GO WHERE THE TRAIL LEADS YOU SWEEPSTAKES 

OFFICIAL RULES 

NO PURCHASE NECESSARY 

1.     PROMOTION DESCRIPTION:  The Bell’s Go Where The Trail Leads You Sweepstakes (the “Sweepstakes”) begins on 10/4/21 at 12:00:00 AM Eastern Time (“ET”) and ends on 10/18/21 at 11:59:59 PM (ET) (the “Promotion Period”).  For purposes of these Official Rules, a “Day” is defined as each twenty-four (24) hour period during the Promotion Period beginning at 12:00:00 AM (ET) and ending at 11:59:59 PM (ET).  

Throughout the Promotion Period, eligible entrants will have the opportunity to submit a photo in the form of a comment or post for entry via Facebook, Instagram or Twitter (each, a “Social Platform” and collectively, the “Social Platforms”) or enter at the “Website” as described below to be entered into a random drawing for a chance to win. 

Entry in the Sweepstakes does not constitute entry into any other promotion, contest or sweepstakes.  By participating in the Sweepstakes, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Bell’s Brewery, Inc., 8690 Krum Avenue, Galesburg, MI  49053 (“Sponsor”), which shall be final and binding in all respects.  This Sweepstakes is in no way sponsored, endorsed, or administered by Facebook, Instagram or Twitter.  Facebook, Instagram and Twitter are completely released of all liability by each entrant in this Sweepstakes. 

2.     ELIGIBILITY:  Only legal U.S. residents residing in the forty eight (48) contiguous United States and District of Columbia (excludes Alaska and Hawaii) who are twenty-one (21) years of age or older are eligible to enter. Employees, officers, and directors of Bell’s Brewery, Inc., its parent, subsidiaries, affiliates, advertising and promotion agencies (collectively, the “Promotion Entities”), and wholesalers, suppliers, distributors and retailers of alcoholic beverage licensees (collectively, “Licensees”) and immediate family members and/or those living in the same household of any of the Promotion Entities or Licensees are not eligible to participate.  Sweepstakes is void in Alaska, Hawaii, Puerto Rico, U.S. Territories and Possessions and where prohibited by law. 

3.     HOW TO ENTER: 

a)     Facebook.  To enter via Facebook, post a comment telling us your favorite place to hike and the person you'd hike it with on www.Facebook.com/bellsbeer (the “Facebook Page”).  You must be a registered Facebook member to enter via the Facebook method of entry.  Facebook account registration and Sweepstakes entry is free. 

b)     Instagram.  To enter via Instagram, post a comment telling us your favorite place to hike and tag a friend you want to hike it with you on www.instagram.com/bellsbrewery.  You must be a registered Instagram member to enter via the Instagram method of entry.  Instagram account registration and Sweepstakes entry is free. 

c)     Twitter.  To enter via Twitter, Tweet or leave a comment on our post telling us your favorite place to hike and tag a friend you want to hike it with you along with the Hashtags #GoWhereTheTrailLeadsYou and #Entry and tag @bellsbrewery. Comment/Tweet must be posted by a non-private social media account and must include the Hashtags and Tag to be eligible as an entry into the Sweepstakes.  You must be a registered Twitter member to enter via the Twitter method(s) of entry.  Twitter account registration and Sweepstakes entry is free. 

d)     Online: To enter online, go to www.Bellsbeer.com/GoWhereTheTrailLeadsYou (the “Website”), complete the entry form with the information requested, and follow the on-screen instructions to complete and submit your entry.  Website registration and Sweepstakes entry is free. All requested information on the entry form at the Website must be completed to enter and to be eligible to win. Incomplete entries will be disqualified. Proof of entering information at the Website is not considered proof of delivery to or receipt by Sponsor of such entry.  Except as contemplated in these Official Rules, personal information collected in connection with this Sweepstakes will be used in accordance with the privacy policy found on the Website.

Direct any questions, comments, or complaints regarding the Sweepstakes to Sponsor, not Facebook, Instagram, or Twitter. No limit to entry.

Each entry must meet the following “Entry Requirements” (any entry that, in Sponsor’s sole and absolute discretion, violates the following criteria will be disqualified):  

·     Instagram and/or Twitter entries must be posted to a non-private social media account; Facebook entry must be posted via the Sweepstakes Facebook Page; the social media accounts associated with this Sweepstakes can be obtained for free at the respective social media platform or in the applicable app store; 

·     For any photo that is included as part of the entry, the photo may not include any individual other than the entrant; 

·     Photo may not contain any third party marks and/or logos; 

·     Not depict the act of drinking; 

·     Not depict portray, encourage or condone drunk driving; 

·     Not depict situations where Two Hearted and/or any Bell’s products are being consumed excessively, in an irresponsible way, or in any way illegally; 

·     Not portray persons in a state of intoxication or in any way suggest that intoxication is acceptable conduct; 

·     Not portray sexual passion, promiscuity or any other amorous activity; 

·     Not employ any entertainment figure or group that is intended to appeal primarily to persons below the legal age of purchase; 

·     Not associate or portray Two Hearted drinking before or during activities which required a high degree of alertness or coordination; 

·     Not employ religion, religious themes, politics and/or political themes; 

·     Not disparage competing alcoholic beverages; 

·     Not show littering or otherwise improper disposal of Two Hearted containers, unless the scenes are used to clearly promote anti-littering and/or recycling; 

·     Entrant must be the rightful owner of the social media account associated with the entry; and must be the rightful owner of any photo included with the entry; 

·     Entry must comply with the social media platform’s terms and conditions as posted on the respective social media platform;  

·     Entry must NOT contain subject matter which is, or could be considered, in the sole discretion of the Promotion Entities, obscene, pornographic, violent (e.g., relating to murder, the sales of weapons, cruelty, abuse, etc.), defamatory, libelous, discriminatory (based on race, sex, religion, natural origin, physical disability, sexual orientation or age), illegal (e.g., illegal gambling, underage drinking, substance abuse, computer hacking, etc.), offensive, threatening, profane, hateful, degrading, harassing, or otherwise unlawful, tortious or objectionable; 

·     Entry must NOT contain any derogatory references to any of the Promotion Entities. 

NOTE: Online entry must be made by the entrant, only at the Website.  Entries made by any other individual or any entity, and/or originating at any other website or e-mail address, including but not limited to commercial sweepstakes subscription notification and/or entering service sites, will be declared invalid and disqualified for this Sweepstakes.  For entries submitted via the Social Platforms, entrants understand that they are posting their entry at their sole risk.  Sponsor is not responsible for any claims arising from the entries, specifically including, but not limited to, claims for intellectual property infringement and privacy rights violations, as well as violations of the social media platform’s terms and conditions.  Proof of submission is not considered proof of delivery to or receipt of such entry.  Furthermore, Sponsor shall have no liability for any entry that is lost, intercepted or not received by the Sponsor. 

No automated entry devices, bots and/or other programs and/or software are permitted for entry.  No mechanically reproduced, altered, forged, or facsimile entries will be accepted. All entries become the sole property of Sponsor and will not be returned.  Sponsor is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic.  Promotion Entities shall not be responsible for incorrect or inaccurate entry information whether caused by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of the entries in the Sweepstakes.  Promotion Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries. Only fully completed entries are eligible. 

Sponsor is not responsible for any change of email address, mailing address and/or telephone number of participants.  In the event of a dispute over the identity of a participant in the Sweepstakes, participation will be deemed completed by the authorized account holder of the email address or mobile telephone number provided at the time of participation.  “Authorized account holder” is defined as the natural person who is assigned to an email address or mobile telephone number by an Internet access provider, online service provider, wireless carrier, or other organization (e.g. business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address or mobile telephone number.  The potential winner may be required to provide Sponsor with proof that he/she is the authorized account holder of the email address or wireless account associated with the winning entry.  If a dispute cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible. 

4.     WINNER SELECTION AND NOTIFICATION: A random drawing will be conducted on or about 10/20/21 from among all eligible entries for the received by Sponsor or its designee for the Promotion Period, whose decisions are final and binding.  Each potential prize winner will be notified by email (for online entries) or direct message (for social media entries, using contact information provided or collected at the time of entry.  Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason.  If, despite reasonable efforts, a potential winner does not respond within seventy-two (72) hours of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected.  Sponsor, in its sole discretion, will attempt to contact up to three (3) potential winners of a prize in accordance with the above procedure, after which the prize in question may not be awarded if it remains unclaimed.  If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the prize for any reason prior to award, such potential prize winner will be disqualified and an alternate prize winner may be selected.  

5.     PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS: 

Four (4) Grand Prizes are available.  Grand Prize winner will receive one (1) “Tour” package consisting of one (1) Custom Mountainsmith Tour Pack (ARV $90), one (1) Official Enamel Pint (ARV $12) each, one (1) Official 7-panel Patch Twill Hat (ARV$25), one (1) Official Foam Coozy (ARV $6), one (1) Bell’s Bandana (ARV $5), one (1) Bell’s Nalgene Bottle (ARV $18) and one (1) Bell’s Recycled Beach Towel (ARV $39.99), total ARV of “Tour” Package is $185.99; and one (1) “Drift” package consisting of one (1) Custom Mountainsmith Drift Pack (ARV $50), one (1) Official Enamel Pint (ARV $12) each, one (1) Official 7-panel Patch Twill Hat (ARV$25), one (1) Official Foam Coozy (ARV $6), one (1) Bell’s Bandana (ARV $5), one (1) Bell’s Nalgene Bottle (ARV $18) and one (1) Bell’s Recycled Beach Towel (ARV $39.99), total ARV of “Tour” Package is $155.99. The ARV of the Grand Prize is $341.98. The total ARV of all prizes is $1,367.92.  The odds of winning depend on the number of eligible entries received from all methods combined during the Promotion Period.  Limit one (1) prize per person.  Except as otherwise stated herein, no cash alternative or prize substitutions will be allowed, except Sponsor reserves the right to substitute a prize of comparable value if a prize listed is unavailable for any reason. All federal, state and local taxes and all other costs associated with prize acceptance and use not specified herein as being provided are the sole responsibility of the winner. 

6.     GENERAL PRIZE CONDITIONS: Each potential prize winner may be required to sign and return, an Affidavit of Eligibility, a Liability Release, and (where imposing such condition is legal) a Publicity Release (collectively, “Prize Claim Documents”).  If winner fails or refuses to sign and return all Prize Claim Documents within ten (10) days of prize notification (or a shorter time if required by exigencies), winner may be disqualified and an alternate winner may be selected. 

Sponsor makes no warranties, and hereby disclaims any and all warranties, express or implied, concerning any prize furnished by third parties in connection with the Sweepstakes.  WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, SUCH PRIZES ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND SPONSOR HEREBY DISCLAIMS ALL SUCH WARRANTIES, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON-INFRINGEMENT. 

7.     GENERAL: Acceptance of a prize constitutes prize winner’s permission for Sponsor and its designees to use prize winner’s name, photograph, likeness, voice, biographical information, statements and address (city and state) for advertising and/or publicity purposes worldwide and in all forms of media now known or hereafter developed, in perpetuity, without further compensation.  Entrants agree that the Promotion Entities (A) shall not be responsible or liable for, and are hereby released from, any and all costs, injuries, losses or damages of any kind, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly, to participation in the Sweepstakes or any Sweepstakes-related activity, or from entrants’ acceptance, receipt, possession and/or use or misuse of any prize, and (B) have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any prize, including, without limitation, to such prize’s quality or fitness for a particular purpose. Sponsor is not responsible for incomplete, illegible, misdirected, misprinted, late, lost, damaged, or stolen entries, or prize notifications; or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information.  Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Sweepstakes, to be acting in violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Sweepstakes, or to annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law.  No mechanically reproduced, illegible, incomplete, forged, software-generated or other automated multiple entries will be accepted.  Sponsor reserves the right to modify, extend, suspend, or terminate the Sweepstakes if it determines, in its sole discretion, that the Sweepstakes is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play, safety and/or feasibility of the Sweepstakes as contemplated herein. In the event Sponsor is prevented from awarding prizes or continuing with the Sweepstakes as contemplated herein by any event beyond its control, Sponsor shall have the right to modify, suspend, or terminate the Sweepstakes.  If the Sweepstakes is terminated before the designated end date, Sponsor will (if possible) select any remaining winner(s) in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination.  Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances.  These Official Rules cannot be modified or amended in any way except in a written document issued by a duly authorized representative of Sponsor.  The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision.  In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. 

8.     GOVERNING LAW: ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE OFFICIAL RULES OR THE RIGHTS AND OBLIGATIONS OF ENTRANTS OR SPONSOR IN CONNECTION WITH THE SWEEPSTAKES SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF MICHIGAN WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY OTHER STATE’S LAWS. 

9. WINNER’S LIST:  Any legally required winner’s list may be obtained by sending an email to prizes@bellsbeer.com. Winner’s list ot be available after 10/20/21. 

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