Bell's News

Bell’s partners with Pints for Prostates to help encourage conversations about men’s health

11/25/2015

We are proud to be one of 14 craft breweries across the U.S. to partner with Pints for Prostates on a new way to start a conversation about men’s health.

400,000 total bottle caps (crowns) were made featuring the Pints for Prostates logo along with a special message and have been distributed among participating breweries to be used in upcoming bottle runs in November and December.

Printed on the underside of the cap is the message “Reaching men through the universal language of beer” along with the Pints for Prostates website address (see attached photo).

Pints for Prostates was founded by prostate cancer survivor and beer writer Rick Lyke in 2008 to raise awareness among men about the importance of regular health screenings. They make appearances at beer festivals and other events and promote their message on social media via other advertising. 

 “We are excited to be partnering with some great craft brewers on this first of its kind program that will put a reminder in the hands of men to take charge of their health,” Lyke said in a press release.

“We hope these bottle caps will start thousands of conversations and encourage guys to talk with their doctors about scheduling prostate cancer screenings,” he added.

Our caps will be spread among multiple bottle runs in order to spread this message as widely as possible. Look for them on bottles of Amber Ale, Bell’s Lager (Lager of the Lakes), Cherry Stout and Java Stout.

For more, please visit their website.

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