Bell's News

Spotlight Series: These beers are designed by Bell's employees

Our Employee Spotlight Series features beers brewed by Bell's employees. Check back often to see what's new.

Our downtown Kalamazoo brewery is where we got our start. Though the batches may be smaller than what we brew for wider release at our Comstock Brewery, our original brewery is still very focused on innovation and bringing new beers to life. 

It’s actually quite fitting that the same location where Larry Bell started brewing and beers like Oberon, Two Hearted, Amber and others originated is still very much a part of where we go next. 

One of the many ways we utilize that location, affectionately referred to as B1 by those who work here, is through our Employee Spotlight Series. 

Officially debuting in January 2021, this new series of beers are based on ideas sourced directly from our employees from all areas of the company. 

We have a lot of passion and creativity, so how do we choose from so many great ideas? 

Here’s a brief look at how all of this works:

  • This series is open to all Bell’s employees. 
  • Each submission is vetted by production and quality staff for feasibility (we do have to be careful  when bringing in new ingredients that could be potential allergens for example). 
  • Once a concept is vetted, it moves to a raffle. 
  • 12 names are randomly selected per calendar year. 
  • The beer is brewed and released on draft at our pub, the Eccentric Cafe and at our General Store adjacent to our original brewery about once a month. (Growlers and crowlers can be purchased to take home - while supplies last). 

We’ll detail all releases in this series here (and announce on our social channels) as they are ready, so come back often! Be sure to also check out our Celebration Series as well! 

January 2021

The first beer rolled out in this series is Mosaic Lager (5.6% ABV), created by Adam, who originally started as a member of our Door Staff and is now one of our Innovation Brewers. Adam modeled this lager after Lager of The Lakes and is brewed with 100% Mosaic hops. it is is crisp and crushable with a dank hop character.

February 2021

The second beer rolled out in our 2021 Employee Spotlight Series is a crisp, refreshing Kolsch (4.7% ABV), created by Nathan who currently works in our technical packaging department! When he started homebrewing, his dad also became interested which then turned into the two brewing this beer. Together, they call it "Put Me in Kolsch" because of the passion they both share for baseball.

march 2021

The third beer rolled out in our 2021 Employee Spotlight Series is a Black Currant Lavender Sour (8% ABV): Sour ale with dark berry flavors and a complex, floral finish. This recipe comes from Joey who currently works in our Packaging department! His inspiration behind this beer came from the first sour beer he ever tried. In his words, "my goal was to take the joy I experienced when trying my first sour beer and put it into a sour that made me feel that same joy and maybe even help people get into sours for the first time!"

April 2021

The fourth beer rolled out in our 2021 Employee Spotlight Series is a White Stout (6.5% ABV): Blonde Ale brewed with coffee, vanilla and cocoa nibs. This recipe comes from Adam Vliek who works in our Supply Chain department! Adam loves a good stout and wanted to create a beer that everyone could enjoy. White Stouts are rare and hard to find in his opinion and he is very excited to bring this beer to life right here at the pub! Traditionally, stouts are classified as dark beers but with a White Stout you will find a light bodied beer with a smooth vanilla taste and a hint of coca nibs at the end.

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