Bell's News

We're a finalist for USA Today travel award, vote online now

Bell's is in the running to be named the Best Brewery Tour in the U.S.!

We’re excited every time we get visitors to the brewery and can show them all of the magic that goes into making Two Hearted, Oberon and our other beers.

So we’re honored to be in the running for USA Today’s 10Best Brewery Tour.

“We pride ourselves on storytelling and are committed to providing a welcoming experience for everyone, no matter your age or experience with craft beer, said Shelly Claflin, Bell’s Tour Manager.  “Our tours are always free, fun and open to all ages.”

Our tour program covers both our Comstock and original Downtown Kalamazoo breweries. We also offer behind the scenes tours as well as special tours for Hopslam, Two Hearted and Oberon.

All of our tours are free and include samples. 

“Bell’s Brewery has a long history of drawing visitors to Kalamazoo and their reputation has helped Kalamazoo become a beer destination,”said Renee Newman, Vice President of Marketing and Communications at Discover Kalamazoo.“Recent research shows that in 2017, 13% of overnight visitors to Kalamazoo stopped by a local brewery. That’s more than 325,000 people who were introduced to the restaurants, attractions, trails and people that make up our community, through a shared love of locally made beer.”

Fans can vote once per day for the duration of the contest here. Voting ends Monday, March 25. The winner will be announced on 10Best on Friday, April 5, and later on USA TODAY. 

"Touring Bell's is always a highlight for our groups, as well as our staff," said John Liberty, general manager at West Michigan Beer Tours."While the scale of the space can be intimidating, the Bell's staff shares the eye-opening statistics, colorful history and scientific advancements of the brewery in a casual and educational presentation. It should also be noted, while many large breweries around Michigan and country charge a fee for tours, Bell's makes its tours free, which speaks volumes about the company's philosophy behind telling its story.”

If you’ve been on a tour and enjoyed it, you can cast your vote once every a day here. We appreciate your support. Voting ends March 25.

About the Bell’s tour program:

Free tours are held Wednesday through Sunday at Bell’s main brewery in Comstock and on weekends at its original downtown Kalamazoo brewery.Each tour includes free samples. Specialty tours are also offered throughout the year. Examples include a Hopslam and Two Hearted focused tour as well as special Reach for the Sun tours on Oberon Release Day. These specialty tours are limited and sell-out fast. 

Each Bell’s brewery tour covers the history of Bell’s and brewing throughout the years in addition to sustainability, packaging, ingredients, quality and more. 

Want to check us out? Sign up for a tour.

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