Bell's News

We're honoring veterans with our Celebration Series, special beer release

We're honoring veterans, active service military members and their families with a special beer release on Veterans Day.

“Goin’ Dark” (6.3% ABV) is a Coffee Milk Stout brewed with bourbon barrel-aged coffee beans. The beer was conceived, written, brewed and packaged by a committee of more than 20 Bell’s employees who either served in the military, are currently enlisted or are military family members.

“Celebrating Diversity has always been core to our company,” said Larry Bell, founder and president of Bell’s Brewery. “It’s an honor to recognize the men and women in our military as well as their families and extend that celebration to those who make that sacrifice.”

Bell’s Celebration Series

Goin’ Dark is the third release in the Bell's Celebration Series that highlights different groups within the company that make Bell’s Brewery what it is.

Earlier this year, our employees brewed Unite Hibiscus Saison as part of International Women's Collaboration Brew Day and Alliance Lemon Lager to celebrate the LGBTQ+ community.

More Celebration brews are being planned for 2020.

There will be a special beer release (Tappening) for Goin’ Dark at Bell’s Eccentric Café, 355 E. Kalamazoo Ave. in downtown Kalamazoo, at 4 p.m. on Nov. 11.

The beer will be available to enjoy on draft at the Café and to purchase in 12 oz bottles, packaged in 6-packs, exclusively from the Bell’s General Store. The group wanted to bottle the beer so it could be shared with family members when they return from deployment.

As part of the event, Bell’s is working with Section Collection, a local nonprofit that provides direct support to veterans in need. Section Collection will be at the Tappening event. Goin’ Dark merchandise will also be available to purchase at Bell’s General Store located adjacent to the Cafe.

Keep an eye out for a special announcement at the event related to veterans and hiring.

We hope to see you on Veterans Day at the Cafe!

Dark Night 2019

Join us the week of Dec. 16 for our annual celebration of the longest nights of the year, the Winter Solstice, with great beer. 

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