Field Sales Rep- Denver, CO


Two (2) Open Positions!


JOB TITLE: Field Sales Representative (FSR)

LOCATION:  Denver, Colorado             

REPORTS TO: Lead Brewery Rep- Colorado   

FLSA POSITION TYPE: Full-time, Salaried Exempt Outside Sales

EXTERNAL POSTING DATES: 07/09/2018 – 07/29/2018


POSITION SUMMARY: Grows sales, increase brand presence, and ensure product quality through key account calls, promotional events, and working with distributor sales personnel.



• Adheres to and advances the “Safety Always” culture of Bell’s Brewery.

• Plans and executes On and Off Premise promotions including both small and large scale events. Minimum of 3 On Premise and 3 Off Premise are required monthly.

• Obtains orders from On and Off Premise accounts in conjunction with distributor representatives.

• Develops and maintains strategic partnerships with On and Off Premise accounts in area.  

• Sells in and conducts training programs with retailers, restaurateurs, and consumers on all aspects of Bell’s products.

• Assumes a leadership role in implementing key brewery initiatives with distributors, retailers, and restaurateurs in area.

• Assists Lead Brewery Representative in communicating Breweries objectives, policies, and procedures with distributor partners.

• Responsible for effectively communicating information with distributor partners in order to keep product fresh and relevant.

• Conducts required in-field work with sessions with distributor representatives.  

• Ensures that the Brewery’s quality standards are clearly understood and enforced by distributors and retailers.

• Uses data systems to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights.

• Demonstrates knowledge in overseeing and managing a personal and professional calendar, with particular attention to balancing multiple deadlines at any given time.

• Ensures proper use of available legal point of sale items throughout territory.

• Assists Lead Brewery Representative in communicating sales data and market relevant insights with distributor partners.

• Attends all Regional & Brewery Sales team meetings as requested.

• Responsible to turn in weekly accountability worksheet in a timely manner.

• Reviews and understands all legal restrictions regarding Brewery product in each market and ensure all initiatives are executed within those limitations.

• Ability and willingness to maintain flexible work schedules, as weekend and extended workdays are necessary.


Additional duties may be assigned as necessary.


• None


QUALIFICATION REQUIREMENTS:  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Must possess a valid driver’s license 



• Company Vehicle 

• Smartphone 

• Laptop



• Demonstrated knowledge of the three tier system

• Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders

• Demonstrated knowledge of Microsoft Office programs

• Ability to work independently with little supervision – self motivated

• High level of craft beer product knowledge

• Excellent oral, analytical, written, and group presentation communication skills

• Strong organizational, planning, and sales skills

• Ability to troubleshoot draft issues.



• Bachelor’s degree preferred.

• Two years of industry experience selling craft beer.

• Strong knowledge of the local market for craft beer.

• In depth knowledge of, and direct experience in, the craft beer scene in this geography.

PHYSICAL REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Performance duties of this job include regularly being required to sit, stand, walk, use hands to finger, handle or feel objects, tools, or controls; talk, hear, and smell. 

• Ability to frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 55 lbs. 

• Ability to frequently reach with hands and arms and stoop, kneel, crouch, crawl and climb. 

• Must be able to critically assess beer quality.

• Vision abilities required by this job include close vision, distance vision and the ability to adjust focus. 

• The ability to travel via car or airplane on a regular basis.


WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. 

• Primarily work will be done in home office, while traveling, and also in business accounts.

• Regular visits to bars, restaurants, and other retailers of Bell’s beer are required.

• Travel is required.



Bell’s is an Equal Opportunity Employer.