Celebrate Diversity!

We are committed to building and fostering an environment rooted in diversity, equity, inclusion, and justice for those who who work here and those who enjoy what we do. This is important work and we know we have a lot more to do. What you see below is part of our commitment to do better, be better. This is a responsibility we take very seriously and invite you to come back often.


Bell’s Celebration Series continues with Seneca Village, release event and education

The next release in our Celebration Series is here. Seneca Village, the sixth beer to be designed and brewed by Bell’s staff, celebrates our Black and African American employees. It was brewed to bring awareness to a part of American history that is often hidden or left out of more forward-facing...
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Bell's Black is Beautiful collaboration will be released in August 2020

September update: This beer is available now (while supplies last) at the Bell's General Store and Eccentric Cafe. Bell’s Brewery is proud to announce that it has joined the Black is Beautiful initiative; an effort to help bring awareness to the injustices many people of color face daily. The...
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#StillProud: Celebrate Virtual Pride Month in June with OutFront Kalamazoo and Bell’s Brewery

For eight years, Bell’s Brewery has been proud to support our local Kalamazoo Pride event in downtown Kalamazoo. Kalamazoo Pride is the largest fundraising event of the year for OutFront Kalamazoo, whose mission is to create a just, inclusive, equitable, and supportive environment in Southwest...
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Bell’s Brewery designated a Veteran-Friendly Employer

We are proud to announce our designation as a Veteran-Friendly Employer by the Michigan Veterans Affairs Agency. The announcement was made to the public on Veterans Day, Nov. 11, during the celebratory release of Goin’ Dark at our pub, Bell's Eccentric Café in downtown Kalamazoo. The Veteran-...
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We're honoring veterans with our Celebration Series, special beer release

We're honoring veterans, active service military members and their families with a special beer release on Veterans Day. “Goin’ Dark” (6.3% ABV) is a Coffee Milk Stout brewed with bourbon barrel-aged coffee beans. The beer was conceived, written, brewed and packaged by a committee of more than 20...
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Bell’s Alliance Lemon Lager brewed in celebration of LGBTQ+ community

This Sunday, we will be releasing a special beer in recognition of the LGBTQ+ community. Alliance Lemon Lager, or “ALL” for short, is a crushable lager with bright vibrant lemon character. More than 60 LGBTQ+ and allied Bell’s employees took part in making the beer and planning the release party....
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