Bell's News

Bell’s beer to be distributed by Classic Beverage of Southern California

Bell's Brewery is proud to partner with Classic Beverage of Southern California (logo).

Bell’s Brewery is proud to announce a new distributor partnership in Southern California.

Classic Beverage of Southern California will assume distribution of Bell’s beer after the sale of Craft Beer Guild Distributing of Los Angeles, a Sheehan Family Company.

“We are excited to partner with Classic Beverages in their ambitious plans for Southern California. As a family-owned, fiercely independent craft brewer, we are inspired by CJ’s (Sanchez) passion for his family business and his vision for the future of Classic Beverage of Southern California,” Matt Moberly, Bell’s Vice President of Sales and Marketing, said.

Our customers should see no impact on beer availability. Classic offers a considerably greater coverage in the LA market, we should eventually reach even more customers, he added.

Bell’s remains business partners with other Sheehan Family Company distributorships within the Midwest and along the East Coast. Bell’s began distributing to Southern California in 2014.

About Classic Beverage of Southern California:

Classic was founded in 1986 by the late Joe Sanchez III. Joe and the Sanchez Family were recommended to Miller Brewing to distribute their brands throughout eastern Los Angeles County because of their strong ties to the community and industrious nature. Joe was able to build a robust business in eastern LA County via superior customer service, and through building great relationships with suppliers & at retail.

Over 30 years later, the industrious and customer service focused spirit of Joe Sanchez is carried on through his son, President of Classic, CJ Sanchez. Via strategic acquisitions, what was once a business operating in roughly half of Los Angeles County, is a business that will expand across 9 counties in 2021. In addition to growth from a coverage standpoint, Classic has expanded their portfolio to include a non-alcohol division, spirits division, and has built upon their craft beer division.

It is Classic’s ambition and expectation to be the preferred craft beer purveyor in Southern California, creating an independent route to market for independent craft brewers, and they will realize that ambition through their most recent strategic acquisition of Sheehan’s Craft Beer Guild. Key partnerships with suppliers like Bells, with their best in class offerings, bring credibility to this ambition.

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