Bell's News

Dry-hopped and brewed with oats, Bell’s new session Pale Ale will begin shipping in April

BellsOatsmobile_6packBottle.jpgA brand new Bell's beer will debut in April - the first new addition to our year-round lineup since 2010.

A hop-forward session Pale Ale brewed with oats, Oatsmobile Ale (4.3% ABV) will be available on draught and in 12 oz. bottles, packaged in six-packs, across our distribution footprint.

Oatsmobile is dry-hopped with a blend of classic and modern Pacific Northwest hops for a pungent blend of stone fruit and tropical aromas.

“This beer is unique. Aromatics may drive it, but the signature ingredient - oats - are what really makes this beer stand apart and also where the name comes from. It’s approachable and intriguing, with a fun personality,” said Bell’s Vice President, Laura Bell.

“The use of malted oats help give it a body that you don’t see in most other session Pale Ales. Once we tweaked the recipe to combine the body from the oats with those powerful hop aromas, we thought it would make a great addition to our year-round portfolio,” she said.

This Pale Ale was first brewed in 2013 to explore the use of oats in a Pale Ale at Bell’s original brewery in downtown Kalamazoo. Initially Oat Ale, it was renamed Boiling Pot Pale Ale when it was released as a limited specialty draught option in select markets.

Oatsmobile launch events and additional details will be shared here and on our social media sites as details are finalized.

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